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How to Use WhatsApp for Advertisements in 2025

With 2+ billion users and over 100 billion messages sent daily, WhatsApp isn’t just another messaging app — it’s the global conversation hub.

Let’s break that down:

  • 41.7 million messages/hour

  • 694,444 messages/minute

  • 11,574 messages/second

Now here’s the clincher:
📬 98% open rate
🔗 45–60% click-through rate (CTR)
That’s over 5X higher CTR than most email or ad platforms.

For marketers, this combo of volume + deliverability is a dream. Few platforms let you reach millions, and actually get seen, clicked, and acted on. WhatsApp does.

If you’re not including WhatsApp in your marketing and customer engagement strategy — you’re leaving serious ROI on the table.

➡️ In fact, personalized WhatsApp campaigns can generate up to 3X ROI.
Use our WhatsApp ROI Calculator to estimate your returns.

🥇 Why WhatsApp Outperforms Other Messaging Channels

1. World’s Favorite Messaging App

WhatsApp dominates globally — it’s the most-used messaging app in 169+ countries and leads in usage among ages 16–64. It even beat Facebook Messenger and Instagram DMs.

Key reasons:

  • Free and simple

  • Available in multiple languages

  • Backed by end-to-end encryption

  • Exploding adoption in the UK and US (especially Android users)

2. WhatsApp Business = Marketing Game-Changer

Since 2018, WhatsApp Business has changed the rules for SME communication.

  • Over 300M+ downloads

  • 20% increase in conversions reported by brands

  • The WhatsApp Business API allows enterprises to send over 100K messages in one go

3. Industry-Leading Deliverability

With users checking WhatsApp 25–30 times a day, your message is almost guaranteed to be seen.
✅ Close to 100% delivery rate
✅ Users welcome brand messages—when done right

4. Conversational Commerce (C-Commerce) Leader

WhatsApp is a frontrunner in C-Commerce, enabling real-time, personalized selling. It’s not just about chat; it’s about conversion.

5. Seamless Integrations

  • Sync with Shopify, Facebook, and Instagram

  • Manage orders, reminders, and DMs from one hub
    This turns WhatsApp into a full-funnel sales tool.

🧠 Tips for Running High-Impact WhatsApp Campaigns

🎯 1. Prioritize Quality Content

Mass messaging is tempting. But the real win lies in crafting content that’s:

  • Relevant

  • Visual (images, videos, voice notes)

  • Easy to digest

✍️ 2. Personalization = Profit

Segment users by:

  • Age

  • Language

  • Location
    Then send tailored offers that resonate. One-size-fits-all doesn’t work here.

🌍 3. Speak Local

Regional language messaging = higher trust, higher ROI.
Most tools support multilingual campaigns — use them.

🤝 4. Respect the Inbox

WhatsApp is personal. Don’t abuse it.

  • Send only during business hours

  • Don’t spam

  • Keep messages concise & valuable

📊 5. Collect Feedback & Polls

With sky-high open rates, WhatsApp is perfect for:

  • 1-click surveys

  • Star ratings

  • Instant reviews

🛠️ 6. Use the Right Tools

From automation to scheduling and analytics, use tools that:

  • Scale your efforts

  • Integrate with CRMs and social media

  • Support local languages

🔥 7 Brands Crushing It on WhatsApp

📰 The Financial Times

  • Created a WhatsApp news group

  • Subscribers had 40%+ higher retention vs other channels

🥫 Hellman’s

  • Customers sent fridge pics

  • Chefs responded with meal ideas via WhatsApp

  • 99.5% satisfaction rate

👞 Clarks

  • Storytelling campaign via WhatsApp chat

  • Users interacted with characters from its brand’s history

✈️ KLM Airlines

  • Sends boarding passes, check-ins & flight alerts

  • Human agents offer support through verified accounts

🛍️ Flipkart

  • Promotes ‘Pay Later’ offers via WhatsApp

  • Added urgency with limited-time gift cards

👗 Forever 21

  • Used location-based WhatsApp blasts

  • Drove footfall with a “first 100 customers get 50% off” promo

🍔 Swiggy

  • Holiday-focused WhatsApp messages with festival wishes & special offers

  • Capitalized on seasonal usage spikes

📉 The Bottom Line

WhatsApp is no longer just a chat app.
It’s a marketing channel, a sales engine, and a CRM tool rolled into one.

Brands using WhatsApp smartly are seeing:

  • Faster engagement

  • Higher conversions

  • More loyal customers

And those who aren’t? They’re being left unread.

Ready to launch your WhatsApp campaigns?
Start with clear goals, choose the right tools, and most importantly — talk like a human.
Because at its core, WhatsApp marketing is conversational marketing.

🟢 It’s time to slide into your customers’ DMs — the right way

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